Forme, Experience-Led Wellness Concept

Forme is a hospitality-inspired wellness concept developed as part of our ongoing exploration into experience-led leisure environments.

The study explores how premium wellness clubs can move beyond purely functional gym environments, placing greater emphasis on atmosphere, ritual and long-term member retention.

The scheme brings together a fully equipped gym floor, spin studio and mind-body space alongside carefully considered changing facilities. The cardio zone is positioned to maximise natural light and outlook, reinforcing the connection between movement and environment.

Materiality and lighting were central to the concept. Natural finishes are paired with refined detailing to create spaces that feel energising where needed, yet grounded and restorative elsewhere.

Zoning and circulation were planned to create a seamless journey – from arrival and warm-up through to training and recovery. Acoustic control, layered lighting and visual restraint help balance high-performance areas with calmer studio environments, reflecting the growing convergence between hospitality and wellness design.

An absolute pleasure to work with from start to finish. I came with a vision and they took it to another level. The first design they showed me turned out to be the final design as it was so amazing! Kayleigh and Matt were fantastic throughout going above and beyond to achieve our opening date. Highly recommended. You get what you pay for!! Thank you guys

Nathan Dawe

DJ and producer

Forme, Experience-Led Wellness Concept

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