A coffee shop with a truly immersive and unforgettable brand experience.
Social media has a profound impact on perception. How this aspect of our lives is utilised by a brand is vital to their success. Our client wanted to create a cafe that got people talking. It needed to be ‘Instagrammable’.
We created a bold concept centred around pastel pinks and floral tones, dark grey joinery added contrast, and the inclusion of planting added texture and life to the space. Drawing people into the cafe was key, which is why we again utilised dark grey to create even greater contrast between the interior and exterior environments.
We wanted L’amour to be a destination, a place to relax and spend time with friends and family. Included within the design was a mix of seating from intimate bistro style tables for two, through to booth seating for larger gatherings. This mix gave great flexibility and helped the interior appeal to a variety of customers.
The ‘Instagrammable’ aspect of the brief was key. As well as creating a bold interior scheme, we included ‘moments’ that people would want to share through their social media channels. From flower walls to neon messaging, we created an environment that would get people talking about L’amour.
As well as working on the interior design, we also collaborated with one of our trusted partners to build a brand identity, create a website and manage all of L’amour’s digital marketing needs. By working with our client across all of these areas, we were able to create a truly immersive brand experience.
